The strange thing about a $20,000 Air France La Première ticket is that the seat may be the least expensive thing inside it. Air France's La Première routinely sells for five figures one-way in 2026, yet many airlines now offer business-class products with fully flat beds, privacy doors, direct aisle access, and increasingly sophisticated cabin technology. When most business-class seats can already deliver sleep, privacy, and direct aisle access, the obvious question becomes uncomfortable: what exactly remains for first class to sell?
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