Alaska Airlines is making one of its boldest moves yet since its 2024 merger with Hawaiian Airlines, investing significantly in its long-haul premium travel offering in 2026. Later this month, Alaska will roll out its reimagined business class experience onboard its Boeing 787-9 Dreamliners featuring 34 enclosed suites with sliding doors and lie-flat beds. Until now, Alaska had been operating former Hawaiian Airlines 787 aircraft with Hawaiian crews, service, and onboard amenities. While the physical remains unchanged, the entire experience is being rebranded into a distinct Alaska Airlines product, including new high-quality dining and beverage options, upgraded bedding, and refreshed amenity offerings delivered by an Alaska flight crew.
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