For years, the formula for most secondary airports in the US looked straightforward: attract low-cost carriers(LCCs), keep charges competitive, stimulate traffic with cheap fares, and let growth do the rest. That strategy now looks far less secure. Southwest has moved well beyond its old low-cost template, JetBlue increasingly behaves like a hybrid carrier, and the pure LCC end of the market has become much more fragile, with Spirit Airlines restructuring again and Frontier Airlines still under pressure to deliver consistent profits.
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