All three US legacy carriers, American Airlines, Delta Air Lines, and United Airlines, have placed orders for the Boeing 737 MAX 10 despite its prolonged certification process, repeated delivery delays, and heightened regulatory scrutiny. At first glance, this appears contradictory, especially as United Airlines has publicly rebuked Boeing and excluded the MAX 10 from fleet planning, while American and Delta retain it. Yet the continued presence of the MAX 10 in each carrier’s long-term fleet plan signals that the aircraft plays a distinct strategic role that goes beyond near-term timelines.
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