Why Southwest Airlines Is Shifting From No‑Frills To Premium Upsell

Southwest Airlines is one of America's largest and most legendary airlines. Founded nearly 60 years ago by Herb Kelleher and Rollin King, Southwest gained prominence not only through clever business decisions but also through its unique onboard experience. For over half a century, the carrier achieved profits almost every year while becoming the US' fourth largest airline, and one of America's most popular airlines.



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