Why Is United Airlines Growing Its International Network?

Last fall, United Airlines made waves when it announced its largest-ever international expansion, adding several under-the-radar destinations to its route map that caught many route analysts by surprise. These routes primarily served lower-demand destinations, ones which route analysts have continued to be fascinated by. In the past decade and especially post-COVID, United Airlines has pursued a strategy of serving underserved international destinations, something which the carrier is quick to make a key element of its marketing.

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