The new Saudi startup Riyadh Air and the Spanish football club Atlético de Madrid announced today the signing of a multi-year partnership naming the airline as the main and official airline partner of the football club. This is the first sports sponsorship of the new company, following the steps of other Middle Eastern carriers that sponsor European football clubs, such as Emirates (Arsenal, AC Milan, Olympique Lyonnais, and Real Madrid), Etihad (Manchester City), and Qatar Airways (Barcelona).
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