In the ever-evolving world of aviation, one name stands out as the pioneer of a revolution that changed the way we travel: Southwest Airlines. This legendary airline has rewritten the rulebook, making air travel affordable and accessible to all. It's not just a successful airline; it's the largest low-cost airline in the world, and it holds an astonishing record of 47 consecutive profitable years between 1973 and 2019. The COVID-19 pandemic put an end to this incredible run. So, what's the secret behind Southwest's remarkable success? Let's delve into the story and strategies that have made Southwest Airlines a true aviation trailblazer.
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