The Role Of Champagne At The Heart Of Air France's Brand Identity

Seasoned first and business class travelers are familiar with complimentary drinks upon boarding, during meals, or whenever they want them. Some carriers, like EVA Air, go so far as to offer high-end Champagnes like Veuve Clicquot La Grande Dame 2006 to their long-haul business class travelers. But there's one airline you can expect to be served a good glass of Champagne, no matter what row you're in, and that is Air France.



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