Anyone who has ever traveled by road to London Heathrow Airport (LHR) probably remembers seeing the massive aircraft models on the roundabout (circle) leading to Terminals 1,2 and 3. Realizing the revenue-making potential of the advertising space available on the roundabout entrance to the airport, London Heathrow's owners British Airports Authority (BAA Limited) decided to rent the area to the highest bidder.
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