Flying Blue is the frequent flyer program for Air France-KLM and has around 18 million members around the world. In our featured podcast, Paula Thomas of Let’s Talk Loyalty chats with Gerben Sikkema, Director of Partnerships at Air France-KLM, about some of the benefits of the program and the interesting position of being associated with two premium airline brands.
Flying Blue insights
Having not one but two full-service airlines associated with it, the Flying Blue program is one of the most popular in the world, with 18 million members. Formed in 2005 when the two airlines merged, the program brought together Fréquence Plus and Flying Dutchman. It’s used by all the airlines in the Air France-KLM Group, including Transavia and Kenya Airways, which is a minority interest of the Group.
More than 100,000 new members sign up to Flying Blue each month, and in 2020 it was ranked the 6th most valuable in the world by On Point Loyalty. In our featured podcast, Paula Thomas of Let’s Talk Loyalty chats with Gerben Sikkema, Director of Partnerships at Air France-KLM, about the program and what its key commercial benefits are.
Within the conversation, Sikkema discusses some of the latest innovative ideas Flying Blue has launched with partners This includes ‘earn and burn in checkout’ as well as concepts such as card linking and how loyalty can drive sustainable choices.
Listen to the podcast
You can listen to this episode of Let’s Talk Loyalty on the player below; simply click to play.
Otherwise, please visit the podcast page on either Anchor, Spotify or Apple Podcasts to subscribe and download.
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