JetBlue has revealed plans to ‘reinvent’ the economy class experience on transatlantic flights. The announcement comes as the airline plans to launch non-stop flights to London later this year with its new Airbus A321LR aircraft featuring a brand new Mint cabin.
While the current situation has created a low mood for many in the aviation industry, excitement remains over the Transatlantic market’s future. Hybrid carrier JetBlue is currently making all the preparations to launch non-stop flights to London later this year. While the exact details remain to be announced, the airline recently secured slots at London Heathrow.
Reinventing economy
JetBlue today outlined how it intends to reinvent the economy experience when traveling between the United States and London. According to JetBlue, there are three specific pain points when traveling in economy over the Atlantic. These are,
- “The dreaded center section”
- “The ‘choice’ of assembly-line chicken or beef”
- “The lack of connectivity”
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To revolutionize travel, JetBlue has proposed a solution to each of these points. Let us start with the dreaded center section. JetBlue has been working with Airbus to be the launch customer of the new Airspace interior.
According to JetBlue, this cabin will pair the comfort of a widebody aircraft with a narrowbody’s boutique style. 114 seats will make up the economy cabin, with “the most legroom in economy” at 32 inches. According to the airline, this will offer “more space and comfort” than any other transatlantic carrier in economy.
What about the “assembly-line chicken or beef”?
You may be wondering how JetBlue plans to tackle the problem it has described as “assembly line chicken or beef”. The airline has partnered with Dig to provide catering on these flights. According to the carrier, passengers will be able to customize their food tray from their seatback screen.
The “Build-your-own tray table” concept will allow passengers to choose exactly what they want to eat. Although this does sound like it will create a lot of extra work for the flight’s crew. Passengers will be able to access a pantry throughout the flight, while the airline will serve a light bite before arrival. Additionally, tea, coffee, soft drinks, and alcoholic beverages will also be included in the ticket price.
Tackling connectivity
JetBlue will offer every passenger complimentary WiFi, whether in the economy cabin or the new Mint business class cabin. This will work from gate to gate and will be provided with Thales AVANT and ViaSat-2 connectivity. As such, the airline says that the WiFi should be high-speed for every customer. Meanwhile, every seat will have access to a state-of-the-art entertainment system that includes international live TV.
What do you make of JetBlue’s economy class upgrade? Let us know what you think and why in the comments!
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