As the oldest airline alliance in the world, Star Alliance has come a long way in its almost 25 years. In our featured podcast, Paula Thomas of Let’s Talk Loyalty chats with Renato Ramos, Director of Loyalty at the Star Alliance, about the status of the program, the challenges and opportunities it is facing, and the innovations for the future.
The loyalty of Star Alliance
As the world’s first-ever airline alliance, the Star Alliance is an extraordinary example of how global partnerships can be created to ensure a compelling, consistent and seamless experience for airline customers and earn their loyalty. With 26 member airlines, the alliance directly reaches more than 1,300 airports and expands its network further with its Connecting Partners.
A key element of the alliance is its integrated loyalty activities. While it doesn’t have its own frequent flier program, passengers can earn and burn miles or points across its members, with some interesting perks for those that accumulate high levels of points.
In our featured podcast, Star Alliance Director of Loyalty, Renato Ramos, chats with Paula Thomas of Let’s Talk Loyalty. As the Star Alliance prepares to celebrate its 25th anniversary, Ramos shares some superb ideas from his years of global airline loyalty experience.
The podcast discusses the evolution of loyalty for airlines in a pandemic and post-pandemic world, including the importance of non-airline partnerships. The host addresses the challenge and opportunity to extend airline loyalty programs to leisure travelers and innovative possibilities such as cashback and pre-paying for loyalty points.
Listen to the podcast
You can listen to this episode of Let’s Talk Loyalty on the player below; simply click to play.
Otherwise, please visit the podcast page on either Anchor, Spotify or Apple Podcasts to subscribe and download.
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